Behavioral Analytics
See what users do. Know exactly why.
Funnels, cohort retention, and real-time dashboards, all in the same platform as your journeys and experiments.
Activation drop at step 2 is the biggest leak
Users who invite a teammate convert 4× better. Trigger the invite prompt at Day 3.
Trial to Paid Funnel
| Metric | Count |
|---|---|
| Signed up | 12,400 |
| Activated feature | 8,928 |
| Invited teammate | 5,141 |
| Upgraded to paid | 2,356 |
Week 1 Retention by Cohort
| Week | Retention Percentage |
|---|---|
| Wk 1 | 82% |
| Wk 3 | 74% |
| Wk 6 | 68% |
| Wk 12 | 61% |
See exactly where users drop off
Build any funnel in seconds. Every step shows conversion rate, time to convert, and the segment behind the drop. Acquisition and Activation dashboards come pre-built — no configuration needed.
Retention you can actually act on
Cohort curves and heatmaps show Day 1, Week 1, Month 1+ retention. Spot stabilization points and fix the gaps. A pre-built Retention dashboard is live the moment you connect.
Ask Blu. Get a real answer.
Type a question in plain language. Blu reads any open report or pre-built dashboard, explains the drivers, and queues up the fix.
Find the leak. Fix it today.
- Step-by-step funnel conversion: Every step shows conversion rate, drop-off percentage, and time-to-convert window (up to 366 days).
- Drill from chart to user list: Click any drop-off bar and land on the exact user records affected, ready to segment and activate.
- Slice by anything: Filter and break down by segment, channel, UTM, device, geography, or any custom attribute.
Know which cohorts are slipping away.
- Cohort retention curves and heatmaps: Classic weekly retention grids showing where each cohort stabilizes versus where it bleeds out.
- Control your anchor and return events: Pick the activation moment and the return behavior that matters for your specific model.
- From retention gap to journey in one click: Surface the cohort that's dropping, then build the re-engagement flow for it directly from the chart.
| Cohort | W0 | W1 | W2 | W4 | W8 | W12 |
|---|---|---|---|---|---|---|
| Jan | 100% | 64% | 52% | 44% | 38% | 34% |
| Feb | 100% | 61% | 49% | 42% | 36% | 32% |
| Mar | 100% | 67% | 55% | 47% | 41% | 37% |
| Apr | 100% | 59% | 47% | 39% | 34% | 30% |
| May | 100% | 63% | 51% | 43% | 37% | – |
| Jun | 100% | 60% | – | – | – | – |
Stop filing analyst tickets. Just ask.
- Plain-language querying across every report: Ask about funnels, retention, dashboards, paths, and tables. Blu uses the open report as context.
- Why-it-changed explanations: When a metric moves, Blu surfaces the rising and falling drivers (source, device, country) with their contribution to the delta.
- Suggested next actions, already queued: Each answer includes ready-to-run journeys and drill-downs. No copy-paste, no context switching.
Your data, answered in plain language
Ask Blu about any metric: funnels, retention, dashboards. No SQL. No analyst ticket. No waiting.
Raw events to decisions, in three steps
01
Stream events from every source
Server-side, client-side, and third-party events land in unified profiles. No new instrumentation, no batch delay.
02
Build funnels, retention, dashboards
Drag-and-drop reports update in real time. Breakdowns and filters on every chart, no SQL required.
03
Ask Blu, then act on the answer
Ask why a metric changed, get a driver breakdown, and turn the insight into a journey, without leaving the page.
Analytics and action, for $24 a month.
One platform replaces your analytics tool, your BI dashboard, and your activation layer.
What Analytics gives you
- ✓ Funnels with step-by-step drop-off analysis: real time.
- ✓ Cohort retention curves and heatmaps: weekly, monthly, custom.
- ✓ Pre-built dashboards (Acquisition, Activation, Revenue, Retention) — live on day one, no setup required.
- ✓ Ask Blu in plain language, with why-it-changed explanations included.
- ✓ One click from chart to journey: no export, no sync.
- ✓ Built-in consent and privacy controls.
Frequently Asked Questions
What types of reports does Intempt Analytics include?
Funnel reports, cohort retention reports, insight reports (event counts, WAU/MAU, frequency), and unified dashboards. All update in real time from the same event stream that powers your journeys and experiments.How do funnels work?
You pick a sequence of events and Intempt shows conversion rates between each step, drop-off percentages, and time-to-convert. Funnels update in real time and can be filtered by segment, channel, device, UTM, date range, or any custom attribute.What retention analysis is available?
Cohort-based retention with weekly curves and heatmaps. You control the anchor event (e.g. first session, feature activation) and the return condition.Do I need a separate analytics tool if I use Intempt?
No. Analytics is built into the same platform as your journeys, experiments, and personalization.How does Ask Blu work with analytics?
Blu reads whichever report is currently open and answers questions in plain language. It explains why metrics changed.Are dashboards real-time?
Yes. Intempt ships pre-built dashboards for Acquisition, Activation, Revenue, and Retention that are live the moment you connect a source — no setup required.