7 Powerful Klaviyo Alternatives in 2026
Hardik Sharma·8 min read
Published: April 17, 2026
Klaviyo used to be the default for ecommerce email. Then contact-based pricing started adding up. Now you're paying hundreds each month for lists full of inactive or suppressed contacts, while your testing, data, and analytics are split across multiple tools.
If that sounds familiar, you're not alone. This guide covers the top Klaviyo alternatives with clear pricing, strengths, and tradeoffs for both ecommerce and SaaS teams.
Who Should Consider Klaviyo Alternatives?
- Pricing has become unbearable: Klaviyo's February 2025 shift to active-profile billing means you're paying for every contactable profile, whether you emailed them this month or not.
- You need A/B testing: Klaviyo's testing is limited to email subject lines, content, and SMS. There are no site-wide or landing page experiments at any price tier.
- Your customer data is scattered: Email lives in Klaviyo, behavior in analytics, purchase data in Shopify or Stripe.
- Multi-channel feels bolted on: Klaviyo was built for email first.
- You're outgrowing simplicity: Klaviyo is built for ecommerce automation.
Evaluation Criteria
| Criteria | Why It Matters | What 'Good' Looks Like |
|---|---|---|
| Pricing model | Contact-based billing scales against you as your list grows | Charges only for active users or engaged contacts, not suppressed lists. AI keeps audiences clean automatically |
| AI-powered multi-channel orchestration | Single AI-driven workflows across email, SMS, push, in-app, and web eliminate tool-switching and data silos | Visual journey builder where AI optimizes channel, timing, and content per user across all channels from one place |
| Built-in CDP with AI profiles | Unified profiles without needing Segment, a data warehouse, or engineering teams | Real-time AI segmentation, automatic event sync from Shopify, Stripe, and HubSpot. Segments update as behavior changes |
| AI-powered A/B testing and personalization | Site-wide experiments locked you out of Klaviyo; better alternatives include native AI-powered testing | AI generates variants, multivariate web tests, email A/B tests, and statistical significance built in. Winning tests trigger campaigns automatically |
| Revenue analytics | Email open rates do not tell you what drives LTV | AI tracks conversion funnels, cohort LTV, revenue attribution, and customer lifetime value in one place. No second analytics tool needed |
Comparison Table
| Tool | Best For | Starting Price | Key Strength | Main Limitation |
|---|---|---|---|---|
| Intempt | SaaS and ecommerce teams wanting all-in-one CDP, journeys, and experimentation | $19/seat/month (Professional) | AI-native unified growth platform | Smaller integration ecosystem than Klaviyo |
| Omnisend | Ecommerce brands needing affordable omnichannel marketing | $16/month (1,000 contacts) | Built for ecommerce | Contact-based pricing still scales up quickly |
| Brevo | Budget-conscious teams wanting email, SMS, CRM, and chat in one place | Free (300 emails/day unlimited contacts) | Lowest cost of entry with a free plan | Free plan is email-only |
| ActiveCampaign | Marketing and sales teams needing advanced automation and CRM | $15/month (1,000 contacts) | Powerful workflow automation | Contact-based pricing gets expensive fast |
| MailerLite | Small to mid-market teams prioritizing ease of use and value | $10/month (500 subscribers) | Beautifully simple interface | Limited advanced segmentation |
| Moosend | Marketers who want automation and tracking included | $9/month (500 contacts) | Strong automation and behavioral tracking | Less CRM-focused |
| Customer.io | Technical teams comfortable with Liquid templates | $100/month (5,000 profiles) | Deep personalization with no-code and code-level flexibility | Requires technical implementation |
1. Intempt
Intempt is an AI-powered unified growth platform built for SaaS and eCommerce teams that want to replace Klaviyo.
What You Get
- Data Hub with AI-powered real-time profiles
- Journeys: Visual drag-and-drop builder
- Experiment: Full multivariate experiments built in
- Analytics: Track conversion funnels, cohort LTV
- AI-powered Personalize and Recommend
- Nine AI assistants (Blu)
Pricing
- Starter (Free): $0/month; includes all 15 products with limited usage.
- Professional plan: $19/seat/month.
- Organization plan: $49/seat/month.
- Enterprise plan: $99/seat/month.
2. Omnisend
Omnisend is an ecommerce-first marketing platform.
What You Get
- Email and SMS automation
- Push notifications
- Landing pages and forms
- Shopify native integration
- Behavioral segmentation
- Workflow automation
Pricing
Omnisend starts at Free (up to 250 contacts), then $16/month for 1,000 contacts.
3. Brevo
Brevo is an all-in-one marketing platform that replaces Klaviyo.
What You Get
- Free email and SMS
- Marketing automation
- CRM included
- Chat and live messaging
- Landing pages and forms
- SMS marketing
Pricing
Brevo is Free (300 emails/day) or $9/month (Starter).
4. ActiveCampaign
ActiveCampaign is a marketing automation and CRM platform.
What You Get
- Advanced automation
- Native CRM
- Lead scoring
- Email marketing
- Sales engagement
- 900+ integrations
Pricing
ActiveCampaign starts at $15/month.
5. MailerLite
MailerLite is an email marketing platform.
What You Get
- Email campaigns
- Automation
- Landing pages and forms
- AI writing assistant
- Integrations
Pricing
MailerLite is Free (up to 500 subscribers), then $10/month for 500 subscribers.
6. Moosend
Moosend is an email marketing and automation platform.
What You Get
- Email campaigns and automation
- Website tracking
- Landing pages
- Behavioral segmentation
- SMS marketing
Pricing
Moosend starts at Free (1,000 contacts for 30 days).
7. Customer.io
Customer.io is a CDP and messaging platform.
What You Get
- Customer data platform
- Segmentation
- Journey orchestration
- Dynamic content
- Behavioral triggers
- Webhooks and APIs
Pricing
Customer.io starts at $100/month for up to 5,000 profiles.
Decision Cheatsheet
| If You... | Choose This |
|---|---|
| Want all-in-one Data Hub, Journeys, Experiment, and Analytics | Intempt |
| Are an ecommerce brand on Shopify | Omnisend |
| Are bootstrapped and need the cheapest entry point | Brevo |
| Run marketing and sales together | ActiveCampaign |
| Are a small business or course creator | MailerLite |
| Want strong automation and website tracking | Moosend |
| Are a technical, product-led SaaS team | Customer.io |
Bottom Line
If you're leaving Klaviyo, you have real options now. Intempt is the standout pick for teams tired of managing separate tools. If you're an ecommerce brand, Omnisend is a no-brainer for Shopify stores. If budget is your primary constraint, Brevo has no real competitor on price.
Frequently asked questions. Answered.
What's the cheapest Klaviyo alternative? Brevo's free plan is unbeatable if you have less than 300 emails daily to send.
Which Klaviyo alternative is best for Shopify stores? Omnisend is purpose-built for Shopify.
Can I run A/B tests in these alternatives? Yes, almost all of them.
Do these alternatives include SMS? Yes, many support SMS.
How long does it take to switch from Klaviyo to these alternatives? Intempt and Omnisend can migrate your list in under a week.